Alton Towers The Smiler AR game goes live
Feb 27, 2013 No Comments
After months of waiting, the Unity3D simulation of Alton Tower’s new £18 million rollercoaster goes live on Android and iOS.
It is now available from the Google Play and i-Tunes store and is free to download. The game was created by agency Matmi as part of a lead-up marketing campaign to the launch of the rollercoaster which is said to feature a world first element (although the game provides no clues to what that is).
It involves the player collecting a series of upgrades, the final few being available in the park itself using GPS and augmented reality technology.
Talking to The Drum, Matmi managing director Jeff Coughlin said: “Creating a game was simple enough but we wanted to incorporate the experience of the rollercoaster and within that allow users earn credits to mould their own rollercoaster to a certain level. There are extra points that you need to create the ultimate rollercoaster though and insert GPS for other areas of the park as well,” explained Matmi managing director Jeff Coughlin.
He continued: “We realised that we could augment the game for people in the queue and we added images that would help them bring it to live, so it could become a sort of treasure hunt. It could have been a video or a 3D overlay and we’ve made it like a game in itself. It’s a physical thing to do as well while waiting at the park, where you could end up with the ultimate rollercoaster, which is the one you’re waiting in line for.”
For download instructions visit the official The Smiler website.
FREE WEEKLY 3D NEWS BULLETIN –
