3doo 3D media player expands to 10 million consumers
Mar 31, 2013 No Comments
LG has enabled the 3doo platform on Smart TVs extending its potential reach to 10 million consumers in 87 markets.
The 3doo platform offers 3D content and a market place infrastructure for 3D content owners who wish to upload, distribute and sell across multiple devices.
Already installed on millions of Panasonic’s 2012 and 2013 VIERA 3D TVs, LG have now approved 3doo’s Player App for download and installation on LG’s line of Smart TVs in 87 countries and territories.
“This significant milestone will expand 3doo’s digital 3-D platform reach to millions of LG TV viewers in 87 countries, including major markets such as the U.S., Canada, India and the United Kingdom – and for the first time in the large 3-D markets of China, South Korea and Japan,” stated Michael Stougiannos, Chief Executive Officer of 3doo, Inc. “3doo is more strongly committed than ever to building its position as a global leader in 3-D media and entertainment, and to disrupting the 3-D film distribution industry worldwide.”
“We are very proud that the development team enabled one more leading Smart TV platform under LG’s exacting Quality Assurance standards” said Ingo Nadler, Chief Technology Officer of 3doo, Inc. “With a few simple clicks, the 3doo Player App can be downloaded and installed to quickly and easily connect millions of LG TV viewers around the world to stunning 3-D content from producers around the world.”
“The home entertainment industry has responded to the success of 3-D movies with a wide array of 3-D products, but still confronts major problems such as the lack of sufficient available 3-D content; the need of 3-D content producers to access the necessary distribution infrastructure; and the inability of end users to access quality 3-D content,” stated Stougiannos. “3doo is the only global platform that successfully addresses all of these content issues.”
3doo is also introducing 3-D commercials and premium TV advertising formats into user living rooms worldwide, creating a new sector for the global advertising industry, as well as its partners and producers.
As sales of 3D TVs continue to grow with 3D becoming a default feature, the potential market is huge. 3doo will be competing with Yabazam, another 3D streaming platform available on LG 3D TVs, in addition to LG’s own ‘Explore 3D’ app.
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