3net to launch on Chinese VOD platform

With China being so bullish about 3D entertainment, America’s 3net channel has signed a content deal with China's leading PPV/VOD platform YOU On Demand

3net 3D programming will be made available on a PPV basis and subscription VOD basis and launch titles include “Africa Wild” – a 3D documentary about Africa’s most dangerous animals and “Feeding Time” – a behind the scenes look at the fussy eating habits and individual personalities of some of the world's most adored and iconic creatures.

YOU On Demand will include the 3net content in a separate 3D SVOD package to be launched in the summer.

"With the addition of 3net's content, YOU On Demand is uniquely positioned to bring the 3D viewing experience to our subscribers. This is such an important time to launch 3D content, as it is a major initiative for our cable partners," said Shane McMahon, Chairman and CEO of YOU On Demand. "We share 3net's mission of bringing viewers the highest quality and most immersive in-home 3D viewing experience."

"China represents one of the most dynamic international markets for 3D television, and we're pleased to be able to bring our compelling, native 3D content to viewers in the region through our partnership with YOU On Demand," said Tom Cosgrove, President and CEO of 3net.

Jason Finklestein from YOD told 3D Focus, "Both TVOD and SVOD will be launching at the same time, this summer and there will be content from other providers in addition to 3net. It will all be grouped together as part of a 3D package.  Currently, our service is available to 3M HHS, with a projection of 11M HHS by the end of the year and we are focused on providing content only to the set-top box (cable) at this time."

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