London Fashion Week to feature 3D films
Stereoscape teams up with fashion label to showcase new fashion collections in 3D
The 3D solutions company has collaborated with pop-art label the Rodnik Band, knitwear designer Callioppe and stylist Andrew Ibi of The Convenience Store to showcase collections & archive pieces in 3D.
The films will premiere at London Fashion Week (which starts today) and ‘FOLD’, private members club Apartment 58’s pop-up venue at Design Junction.
Richard Simon, Stereoscape’s sales director comments: "Fashion is a big industry that increasingly uses film as its favourite medium to communicate brand values and new products. We are very excited to be working with the sector and look forward to further collaborations with brands and designers."
Director of the films, Laura Hypponen, says; “I think fashion and 3D form a very natural union. 3D really brings out the details, textures, shapes and volumes of finely crafted garments and accessories. It adds a special intensity – an almost ‘hyper-real’ presence. I’m sure more and more brands and designers will turn to 3D to showcase their products.”
Designer Philip Colbert from The Rodnik Band comments on his first 3D filmmaking experience: ‘‘I have always been inspired to present fashion in a new light; to reinvent people’s perspective on clothing and fashion. So to work with Stereoscape to create a 3D film was an exciting idea.” Producer of the films, Charlie Stanfield of Navarone, echoes Colbert’s enthusiasm: “We experience life in 3D, so it seems a natural progression that we should experience film in 3D too.”
The 3D films were shot in London and feature up & coming models from Nevs, Leni’s, Premier and Zone model agencies. Equipment and online post-production was provided by Onsight.
Stereoscape website
London Fashion Week website
Onsight website
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