Rollei Launching 3D Camera & 3D Picture Frame – Powerflex 3D

Hot on the heels of the Fujifilm W3 3D camera comes the fitness gadget sounding Rollei Powerflex 3D, a 3D camera that enables consumers to take 3D video and photographs.

Rollei is a long established German photographic company which was founded in 1920 and the Powerflex 3D marks the company's first venture into the consumer 3D digital photography market.

It is natural to compare the Powerflex 3D to the Fujifilm W1 or the more recent Fufilfilm W3 3D camera and in doing so, you will notice the spec is lower than its rival.  For starters, the Poweflex 3D features 2  x 5 megapixel lenses compared to the Fujifilm W3's 2 x 10 megapixles. The glasses free LCD 3D display on the Powerflex 3D is smaller at 2.8” compared to the Fujifilm w3 3.5" screen.

The Powerflex 3D shoots both 2D and 3D video and photography and it also features an optional 3D picture frame. Video is a claimed 720P HD quality at 30 frames per second but just because the video is officially high definition, it does not mean the quality is good as I discovered recently for my Fujifilm W3 camera review (coming very soon).

Rollei's 3D digital picture frame can display 3D footage converted from 2D via a PC and has a resolution of 800 X 480 pixels (compared to 800 X 600 pixels of the Fujifilm V1 PictureViewer). Other features include a 3 hour battery life and voice recording (memo) functionality.

What the Rollei 3D camera does have over its rival is the bundled software can convert 2D video and photography into 3D. I don't know what the results are like but it will be interesting to find out.

The Powerflex 3D camera is expected to launch in the UK at the end of January for 299 Euros which is approximately £250. Rollei has entered a distribution partnership with Sony UK meaning it is likely they will be sold in Sony Centres nationwide.

For more information visit www.rollei.com

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