RealD to launch 3D operations in Russia
As the US 3D market dwindles, leading 3D cinema technology company RealD plans to open a Russian office later this month.
RealD’s new Moscow office will complement the company’s UK office and it is a move to capitalise on Russia’s emerging 3D cinema landscape.
Robert Mayson, Managing Director, RealD Europe said, “Through this office, we will work with exhibitors to demonstrate the long-term benefits of using RealD’s industry-leading 3D projection technology. RealD delivers a bright and realistic viewing experience with lightweight and comfortable 3D glasses. Today’s moviegoer has come to expect the premium 3D visual experience RealD delivers and we look forward to furthering the reach of RealD across Russia’s growing premium cinema market.”
According to HIS Screen Digest, the number of 3D enabled screens has increased by more than 200% over the 24 month period from June 2010 through June 2012, according to IHS Screen Digest.
Along with China and India, Russia interests 3D stakeholders such as RealD due to the increasing spending power and size of cinema-going audiences. RealD clearly see expansion into overseas markets as the key to delivering value to its stakeholders. The company has announced four Chinese cinema installation agreements in recent months, the latest being equipping 100 screens across the Stellar circuit in China. RealD also regard Latin America as a growth area in addition to Russia.
Due for an October 2013 release, Stalingrad will be the first Russian made entirely in 3D costing a reported $30 million. Steve Schklair’s company 3ality Technica supplied the expertise and rigs for the movie which is due for a October 2013 release.
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