Samsung 3D TVs to get 3D to 2D conversion feature

Stereoscopic image-processing technology company SENSIO Technologies have announced a licensing agreement with Samsung for its processing technologies to be incorporated into future sets.

The feature, known as Sensio S2D Switch, will convert 3D programming to 2D for situations where people are uncomfortable viewing 3D or where there are not enough glasses to share.

Samsung, which until now have focussed on active 3D technology, will join other manufacturers that have already licensed the 3D to 2D conversion technology. LG Cinema 3D passive sets already offer a 3D to 2D mode although picture degradation is the pay off.

“After licensing other manufacturers last year, signing this agreement with Samsung Electronics constitutes another major milestone and validates our S2D Switch patent licensing strategy on which we have worked for a long time now”, Nicholas Routhier, President and CEO at Sensio said in a statement. “For us, signing a patent licence agreement with the world leader of 3DTVs definitely enhances the value of our S2D Switch patent, and our overall patent portfolio, and demonstrates that leaders in the industry value our intellectual property. We expect this agreement to positively influence our ongoing negotiations with other TV manufacturers who have deployed or are considering integrating our S2D switch technology.”

In the Spring of this year, SENSIO will be launching a PPV 3D service called 3DGO! The VOD service will offer a range of 3D titles to US viewers via an app on connected TVs that support the SENSIO Hi-Fi 3D proprietary format. 

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