“Still not enough good 3D content” Electric Sky’s D. Pounds
During a pre-MIPCOM interview, Electric Sky CEO David Pounds acknowledged there was now plenty of 3D content but still not plenty of good content.
Electric Sky, one of the UK’s largest independent distributors, with over 1500 hours of content on the books, has been attending MIPCOM for the past 15 years, first introducing the company’s 3D catalogue in 2010. Since then, the distributor has licensed 3D content deals in Russia (NTV Plus), Poland, Brazil (Globosat), Canada, Korea and Japan and aims to increase the 3D catalogue to at least 20 hours by the end of the year.
Electric Sky is still partially funding new 3D programming whose core potential markets are Blu-ray, connected TV and linear TV. Electric Sky is looking to both acquire new programming as sell content from their catalogue at this year’s MIPCOM which starts October 3rd in Cannes.
During an interview with 3D Focus, David Pounds said that he remained optimistic about the 3D content industry and that even if 3D does mature into a niche format, niche programming can still remain a viable business. “Niche does not necessarily mean there is not a business model, niche has succeeded in many areas of TV.” Pounds said. He also expects the 3D business model to evolve into a subscription model for its survival.
Perhaps some positive news for 3D producers is that David Pounds confirmed that broadcasters and platform owners are still paying higher license fees for 3D shows, in-line with the additional production costs. David Pounds agreed with the general acknowledgement that the 3D format is a format best reserved for event TV saying “I do agree with that but event TV means appointment to view across a number of genres including factual.”
Having being requested for more extreme 3D David responded, "3D broadcasters need to offer quality 3D content that gives the viewer a 3D experience as opposed to what could be considered exceptional HD. We are therefore looking for content that shares the benefits of 3D!"
An example of new Electric Sky 3D titles available at MIPCOM include …
Bullproof (3D) (4 x 60) by Wild Eyes & Digital Revolutions Studios Production for 3net
This was brought to Miptv as a pre-sale and it is now a finished programme. It brings to life the most extreme man-versus-beast competition in existence – the world of professional bull riding. READ AN EXCLUSIVE INTERVIEW WITH THE PRODUCERS HERE.
Safari 3D (1 x 90') by Wild Eyes and Digital Revolutions Studios Production for 3net
Hunter Ellis guides us on an incredible 3D adventure through Africa's stunning wildlife on an unforgettable safari. Get up close to the some of the most amazing creatures on the planet.
Jillian's Travels (3D) (1 x 60') A Wild Eyes and Digital Revolutions Studios Production for 3net
Join Jillian and her little brother Jack in a spectacular journey trekking through the Savannahs on an unforgettable African safari. Together, they create an entertaining educational video diary for Jillian’s classmates back home.
Mush! The Great Sled Dog Race (working title) (3D) (1 x 60') A Cow Production
An incredible adventure documentary about an intense sled dog competition between the best mushers in the world, that takes place between the French and Swiss Alps. In 3D and HD.
The Wildebeest Migration – in 2D & 3D (1 x 50') An Electric Sky Production for Animal Planet , 3Net & Sky 3D (1 x 50')
Every year the changing seasons set in motion the most epic of all natural history events. Become one with the herd, and join 2 million Wildebeest on their perilous trek in pursuit of the rains of Africa. – AVAILABLE Q1 2012
Wonders (3D) (4 x 12' / 2 x 24') An Electric Sky Production for Discovery
Wonders are 3D visual gems of the world’s most iconic subjects. This breathtaking series shows the world’s greatest cities, great engineering projects, festivals, ancient civilisations and natural landmarks from a stunning new perspective.
Skyhawks 3D (1 x 60') A Global Content Partners Production
10 men are putting it all on the line to join the Canadian Military’s high‐flying aerial performance team, the SkyHawks. These men are tough, talented, charming and badass. All special ops vets, they have done things we don’t talk about in polite society. They are vying to become one of the few and fearless soldiers hand-selected to represent their country.
How To Street Dance (1 x 60') A 3ality / Decode Production
Sisco Gomez features in a 3D stereoscopic “How to” street dance project suitable for both broadcast and DVD release, in which he teaches 3 high energy street dance choreographies to the tune of 3 high profile street dance songs from renowned artists “BlackEyed Peas”, “Taio Cruz” and “Chris Brown”.
Street Dance Choreographer: The Journey (1 x 90') A 3ality / Decode Production
Choreographer to the stars Sisco Gomez teams up with Decode to shoot 3D stereoscopic ‘How to Street Dance’ and ‘Street Dance Choreographer: The Journey’.
For the full Electric Sky 3D catalogue click here.
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